Presenting Judith Madill

Addressing Social Problems Through Social Enterprise and Social Entrepreneurship:
The Role of Marketing

The John Molson School of Business Royal Bank Distinguished Visiting Speaker Series proudly presents Dr. Judith Madill Professor and Holder of the Paul Desmarais Professorship in Marketing, Telfer School of Management University of Ottawa on Friday December 4^th, 2009 at 2:00pm. The event will be held at Concordia University, 1450 Guy Street, Montreal, MB 14.250, (corner of Guy and De Maisonneuve, 14^th Floor), Quebec. Click here to view a map of the location.

Judith Madill

Dr. Judith Madill received her undergraduate and Masters from the University of Manitoba and her PhD from the Ivey School of Business, University of Western Ontario. She is currently Professor of Marketing and Holder of the Paul Desmarais Professorship in Marketing in the Telfer School of Management, University of Ottawa.

Dr. Madill engages in an active and ongoing research program and has authored over 65 refereed research papers as well as numerous technical reports in the marketing field. Most recently, Professor Madill has combined her ongoing research interests in the fields of social marketing and entrepreneurship in order to conduct research in the field of marketing and social entrepreneurship. Professor Madill is a frequently invited speaker on marketing in both the academic and practitioner worlds. She is a recent winner of both an Excellence in Teaching Award and Best Paper Award for her research on social marketing.

Abstract

In combining business activities with the goal of making positive change in the world, social enterprises are growing in both number and importance throughout the world. Given the lack of research concerning marketing practices in social enterprises, the purpose of this presentation is to report on a research program designed to develop deeper understanding of such enterprises and develop propositions for future research concerning marketing and its role in social enterprises. This presentation will report on empirical research investigating social transformation, financial self sufficiency, and innovation in Canadian social enterprises. The paper then shows that in pursuing the double bottom line of social transformation and financial self sufficiency, many emerging social enterprises represent an interesting type of organization that is neither exclusively ‘non profit’ nor ‘for profit’. The presentation then develops research propositions focusing on developing knowledge around how both social and commercial marketing practices and approaches are viewed and utilized in social enterprises.

Download the event poster