Marketing

The PhD program in marketing provides students with the skills to conduct original and independent research in the field of marketing. The program emphasizes building a solid theoretical foundation and familiarity with the methods and tools required to conduct scientific research.

The breadth of expertise of the Marketing faculty, coupled with their eagerness to mentor doctoral students, allow our PhD candidates to customize the program to suit their individual interests and needs.

Key Research Areas

Some of the diverse research interests of our faculty members include consumer behaviour, product and services management, international marketing, new product and services development, business-to-business marketing, brand management, electronic marketing, distribution channels, and advertising.

Currently, our faculty members are involved in research projects dealing with culture and its relationship to consumer behaviour, measurement of perceptions and preferences, antecedents and consequences of pleasure and how they affect consumer decisions, brand identity, evolutionary psychology as it applies to consumer behaviour, development of global services, relationship marketing, small business management and entrepreneurship in ethnic communities, manufacturing and marketing interface, marketing of high technology products, preference revision in group decision making, applications of hierarchical modeling to various marketing phenomena, gift giving and ethical behaviour in the pharmaceutical industry, and direct to consumer advertising.